How to choose what to focus on in business
Everything on your list feels important.
It’s hard to ignore that internal pull to get it all done, all at once.
But here’s the reality: You can’t prioritize everything at the same time. And when everything feels like a priority, nothing really is.
You might be facing the reality that it’s been weeks since you last exercised or took your vitamins. And if someone told you, “Well, I guess it’s just not a priority,” you might feel defensive.
I did.
“It IS important. There’s just so much to do.”
Here’s what I’ve learned: Choosing priorities in your business and life doesn’t mean the other things aren’t important. It simply means you’re placing something else ahead of them, for now.
And that’s okay.
The real challenge is choosing the right priorities at the right time.
For example:
Exercising is important, but it doesn’t need to be your top priority every single day.
Writing a blog post might be the focus this morning, but by afternoon, family time takes over.
It’s not about having the perfect list of priorities. It’s about recognizing that:
Your priorities shift depending on the season, the day, and the hour.
So what do you do?
Start with the big picture
When you look at the life and business you’re building, what do you really want to achieve?
That vision will reveal what matters most. And from there, you can decide what to prioritize right now.
Define daily priorities based on the bigger picture
Once you’re clear on what matters long-term, it becomes easier to zoom into the present.
Ask yourself:
What’s one thing I can do today that aligns with my bigger goals?
What will move the needle forward in this season?
What’s genuinely urgent, and what just feels urgent?
Accept that priorities will shift
Some days you’ll prioritize your business. Other days, your family. And that’s what sustainable success actually looks like.
This Saturday you might attend a networking conference. On Sunday, you’ll choose to unplug and head to the park with your kids.
Both are priorities. Just not at the same time.
My Thoughts
You’re allowed to shift your focus. You’re allowed to say, “This is what matters most today.”
So give yourself permission to choose wisely.
Let go of the guilt when something waits until tomorrow.
And trust that focusing on the right thing at the right time will take you further than trying to do it all at once.
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