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How to price your Pinterest Management services

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Pricing your Pinterest Management services is not a one-time project.

It’s an ongoing process that you should revisit every year.

You want to grow your income and work with more aligned clients, right?
That means your prices need to grow with you.

Here’s what I’ve seen far too often:

Brilliant Pinterest Managers waiting to launch their services because they’re unsure if their pricing is “right“.

Here’s the reality: your pricing is never fixed.
It evolves as your skills grow, your business grows, and your client roster expands.

Perfect pricing that is unpublished will never get you booked.
Published but flexible pricing will.

You can adjust your prices at any point.

Start sharing them with confidence and refine as you go.

💸 Let’s take the mystery out of pricing your services and help you land those dream clients. 

The pricing system I’m going to share with you below is a STARING POINT. Yes, I’m shouting 😂

This will help you see the real numbers based on actual financial needs. 
From there you can increase or shift pricing based on:

  • Your experience and knowledge
  • Your skillsets developed
  • Your business growth goals
  • The value your service provides for the client
  • The transformation the client walks away with

But we must make sure you’re starting with a baseline that takes your financial needs into account.

Hourly Rates vs. Fixed Price Packages

There are two main pricing models:

  • Hourly rates
  • Fixed price packages

Each has pros and cons, and the best choice depends on your personal preferences and the type of clients you serve.

When I started offering Pinterest Management services, I began with hourly rates. A few months in, I shifted to fixed packages, as it gave me more flexibility and gave the client a clear outline of deliverables for the cost.

You get to make the call for your business, and yes, you can change it later.

What Services Are You Offering?

Before you can price your offer, you need to get crystal clear on what you’re offering.

Will you be offering:

  • Ongoing Pinterest management?
  • One-time audits?
  • Full account clean-ups?
  • Account setup packages?
  • Pinterest ads management?

Once you know what you’re offering, decide if you want to offer tiers. You don’t have to…this is optional.

For example:

  • Tier 1: Organic Pinterest Management (setup, pin design, scheduling, basic analytics).
  • Tier 2: Organic Pinterest management + Basic Pinterest ads management (ad setup + running 1 campaign).
  • Tier 3: VIP: Organic management (more pin design, deep analytics, suggested blog content ideas) + Advanced Pinterest ads management (multiple campaign, deep analytics, suggested ads/ conversion improvements).

Each tier comes with a different price based on the time and value provided.

You don’t need to offer tiers for each service, this is just one option that some Pinterest managers use. 

What you really need to know:

  • What are you offering?
  • Will it be tiered?
  • What is the time investment and cost to you?

The Pinterest Manager Pricing Formula That Works

Let’s break it down into steps.

Grab a notebook or your favorite spreadsheet and walk through these questions:

1. How much do you need to take home?

Add up your personal expenses: rent, bills, food, savings, and any debt repayment.

That gives you your minimum take-home income.
Example: $3000 per month

2. What are your business expenses?

Think: software (Tailwind, Canva, ConvertKit), internet, online education, coaching, tools, subscriptions.
Example: $500 per month

3. How much profit do you want to save each month?

Set a goal for your business savings or growth fund.

This is really important. As a Pinterest manager your income can vary depending on client contracts starting/ending.

Having what I call a “buffer fund” creates a financial buffer should you have some slower months.
Example: $500

4. What is your tax rate?

Check with your accountant and research your location’s tax requirements to get your tax rates.
For this example, we’ll use 30%.

Pricing your Pinterest management services

Now let’s work out your minimum revenue target:

The Goal:

Figure out how much revenue you need to bring in each month to:

  • Pay yourself

  • Cover business expenses

  • Save profit

  • Pay taxes

The Pinterest Management Pricing Formula:

 

✅ STEP ONE: Plug in what you know

You want to:

  • Take home $3000

  • Save $500 in profit

  • Cover $500 in expenses

That adds up to $4000 after taxes.

You also have a 30% tax rate.

So the formula becomes:

Revenue – 30% x (Revenue – $500) = $4000

✅ STEP TWO: Use simple letters and numbers

Let’s make it easier to read by:

  • Changing “Revenue” to R

  • Changing 30% to 0.3 (that’s how we write percentages in math)

  • Removing the $ signs

Now it looks like this:

R − 0.3(R−500) = 4000

✅ STEP THREE: Multiply inside the brackets

We multiply 0.3 by R and by 500.
0.3 x R = 0.3R
0.3 x 500 = 150

Now it looks like this:

R − (0.3R−150) = 4000

✅ STEP FOUR: Get rid of the brackets

When you subtract a group (everything in parentheses), flip the signs inside.

Now it looks like this:

R − 0.3R + 150 = 4000

✅ STEP FIVE: Combine like terms

Remember: R is the same as 1R.

Now it looks like this:

1R − 0.3R + 150 =4000
 ↓ 
0.7R + 150 = 4000

✅ STEP SIX: Move the 150 to the other side

To move something across the equals sign, change the sign.

Now it looks like this:

0.7R = 4000 − 150
 ↓
0.7R = 3850

✅ STEP SEVEN: Divide to solve for R

To get R by itself, divide both sides by 0.7:

Now it looks like this:

R = 3850/0.7
 ↓ 
R = 5500

💃 Final Answer:

Your monthly revenue target is:

$5500

Pinterest manager hourly rate:

Hourly Rate:

How many hours per week can you dedicate to client work?

Be honest here.

Don’t forget to set aside time for marketing/business tasks.

Example: 35 hours per week for clients, 5 hours for marketing/business, = 140 client hours per month

These client hours include all elements of client management (reporting, emails, calls, etc.).

Calculation:

With a revenue goal of $5500 and 140 available client hours per month, your minimum hourly rate is:

$5500 / 140 hours = $39.3/hour 

Pinterest manager package pricing:

Option 1: 

This option assumes you only have one service offering.

  1. Work out the number of clients you can take on each month:

    Client Hours / Service Delivery Hours = Number of Clients

    If your signature service takes 20 hours a month:
    140 client hours / 20 hours per client = 7 clients (for the signature service)

     

  2. Work out the price of the service based on the Revenue target and number of clients you can handle.

    Revenue Target / Number of Clients = Price For The Service
    With a maximum of 7 clients per month, your minimum package price is:
    $5500 / 7 clients = $786/month

Option 2: 

Use your hourly rate to get a starting price to develop a package price.
This will indicate the minimum you should charge for your service or package.

Examples:

  • Pinterest Account Audit: 3 hours x $39.30 = $118
  • Pinterest Clean-Up: 10 hours x $39.30 = $393
  • Monthly Management: 20 hours x $39.30 = $786
  • Ads Management: This service requires a specific skillset & provides more immediate monetary value. Your hourly rate will need to be higher than your general hourly rate.

These are all minimums.

Next up you need to account for:

  • The value and transformation the service provides
    (ads management might take you only 10 hours but it creates more immediate value and it also takes a specific skillset). 
  • Your experience and knowledge
  • Your skillsets developed over time
  • Your business growth goals

When you become more efficient at delivering your service in fewer hours, as your skills develop, your hourly rate goes up to match that skill growth. You don’t charge less.

What If My Prices Feel Too High?

Here’s what to do if you calculate your pricing and feel like it’s way above what others are charging:

  1. Ask yourself: Compared to what?
    Are you comparing to someone who works with a totally different audience?

    Do they have the same experience and skillset as you?

  2. Ask your audience: what would they expect to pay for the value you offer? Have a few conversations to validate.

  3. Work on your mindset: If your ideal client would pay for the result you provide, then it may be your own mindset holding you back.
    You didn’t thumb suck your price if you followed the formulas.

    They’re based on real information and then they were adjusted based on real things (value to the client, your skillset, your knowledge, your competitors, your business needs, and the value of the type of service on offer).

  4. If needed, simplify your offer: reduce hours or deliverables.

     

  5. Revisit your expenses. Is there anything you can pause or reduce?

The goal is to build a profitable, sustainable business that covers your needs and allows you to grow.

My Thoughts:

Pricing doesn’t have to be perfect. It just needs to be aligned with your goals.

Use this framework to calculate a starting point and refine it as you grow.

Your rates are ready.
Your dream clients are out there.
Time to go get them.

Your Next Steps:

👉 Subscribe to the Suite to Scale Newsletter
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👉 Book a Business Strategy Session
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